The 13 Most Powerful Words in Marketing

THE 13 MOST POWERFUL WORDS IN MARKETING

Everyone knows that words have power (well, maybe not everyone - but Maverick Marketers certainly do!) Consider the word, "nice." Nice doesn't pack any power. It just sits there, doesn’t it?

"We had a nice dinner." That doesn't tell you much. How about, "We had a delicious dinner." While "nice" tells you nothing, "delicious" describes the meal.


How about this sentence: "I went for a walk on the beach. It was nice, sunny and quiet." Compare that to, "I went for a leisurely stroll on the beach. It was rejuvenating and the sun was shining brilliantly across the water."


See what I mean about words having power?

The same holds true for words you use in any marketing campaign you launch. A famous study done by Yale University once pegged the “12 Most Powerful Words in English-language Advertising” as:

You
Money
Save
New
Results
Easy
Health
Safety
Love
Discovery
Proven
Guaranteed

I would add the word, “Free” as well – when used cautiously. (Too many Internet scams have abused the word). Used in context, however, “free” can be powerful.

While these words definitely have power – they are no magic bullet. Trying to use powerful words to make up for weak copy overall is like trying to use a band-aid to fix a broken leg. Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign.