First Major Survey on Gen Y and Boomer Entrepreneurs Shows Business Confidence and Different Appetites for Risk
Gen Y More Passionate but Baby Boomers More Energetic
In a Head-to-Head Match-Up Generations Agree Experience Gives
Boomers the Advantage;
"Small businesses are responsible for 60 to 80 percent of the net
new U.S. jobs created annually over the past decade," said Susan
Sobbott, president, OPEN from American Express. "It is good news for
the economy when both the established generation and the generation
representing the future of small business are optimistic about
economic growth and their own success."
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